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The Genting Casino Story
There is a lot of work that goes into creating a premium television advert, from getting the story right, the correct casting and voice-over, and ultimately delivering the message that we want to send out as a brand.
Educating the UK public into who Genting are and what we stand for as a global brand was key to the campaign initiative.
Not only does Genting own and operate 37 casinos in the UK, but have a global portfolio of resorts and casinos in destinations like New York, Malaysia, Cairo, the Bahamas and many more, not to mention the current development of a new 3500 room resort on the Las Vegas Strip, due to open in 2021!
Being one of the industry leaders in hospitality and leisure for over 50-years, letting consumers know that Genting has serviced 58 million customers, not only explains the scale of the brand but also showcases our credibility.
Another unique selling point for Genting Casino is our Live Casino offering and being able to play real tables live from our premium clubs like Crockfords and Palm Beach.
For avid players of online slots we also wanted to showcase that we offer all of your favourite games from some of the industry’s leading suppliers like NetEnt and Red Tiger Gaming.
Here is some unique early stage storyboard insight from the creative team as they brought the concept to life.
The Location And Cast
Genting have over 50-years experience in running exclusive casinos and resorts around the world, and with 37 casinos in the United Kingdom alone, choosing a location wasn’t a problem.
After much deliberation, one of our flagship clubs, Palm Beach in Mayfair London, got the nod, a premium casino that echos our premium brand.
With the location nailed down it was time to get the cast in order and the location of the flat belonging to the Genting “Hero” Harry, who you can see below in the center of the image.
Responsible Gaming
Finally with everything in place, one final aspect of the campaign we wanted to get across is our endless commitment to socially responsible gaming.
Genting works tirelessly across a number of departments, led by our in-house compliance team, in delivering the highest standards in responsible gaming.
This has been recognised and acknowledged within the industry by being awarded with a certificate of social responsibility and by receiving the safer Gambling Standard from Gamcare, something we are not only very proud of, but continually work on.
Ensuring the wellbeing of our customers remains a top priority, not only for us here at Genting Casino, but throughout the wider Genting business.
Behind The Scenes
By now you would have seen the advert and captured some great insight about our new campaign initiative, however it doesnt stop there!
Watch our behind the scenes footage captured while filming the new Genting Casino advert!
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Hopefully this article has given you some great insight, not only in the production of our new television advert but also about us as a brand.
If you are already an existing customer reading this then a big thanks from all of us here for your loyalty and if you are new to the Genting Casino brand then welcome aboard and enjoy the journey, however please make it a responsible one. 18+BeGambleAware.org.
About Genting Casino
Genting Casino is owned by Genting Casinos UK Limited, an indirect wholly owned subsidiary of Genting Malaysia Berhad, which has interests in leisure and hospitality, power generation, oil and gas, property development, life sciences and biotechnology activities, with operations spanning across the globe, including in Malaysia (the Group’s country of origin), Singapore, Indonesia, India, China, the United States of America, Bahamas, the United Kingdom and Egypt.
In the core leisure and hospitality business, the Genting Group and its brand affiliates, offer a suite of products under a number of premier brands including Genting Casino featuring the exclusive Crockfords, Resorts World, Genting Grand, Genting Club, Crystal Cruises, Dream Cruises and Star Cruises.
The Genting Group of companies also have tie ups with established names such as Universal Studios®, Premium Outlets®, Hard Rock Hotel, Zouk and other renowned international brand partners.
Genting Casino offers a first class sports betting experience for the UK online sport betting customer, while our casino provides hundreds of the latest online slots and our exclusive Genting tables streamed directly to your device or desktop from our flagship UK casino’s like Crockfords!
If you are after a premium online gaming experience with a company that puts the customer first and takes responsible gaming very seriously, then why not open an account and give Genting Casino a try.
