Published: 10 Jul 2025 | Updated: 1 Dec 2025
Are you planning to join an online casino? The first thing you’ll do is create an account, and that means providing the casino operator with a number of key details about yourself (e.g. name, date of birth).
Every reputable site needs to collect information about each player from the moment they sign up. This is crucial for a variety of security and business purposes. But what types of data do operators collect, and why do they do it? We’ll answer these questions below.
Keep reading to discover:
- The types of data that online casino sites collect from customers
- How casino operators use the information collected
- How online casinos protect your data
Understanding the Types of Personal Data that Online Casinos Collect from You
Whether you visit a gaming site to play live casino games, blackjack, poker, or live game shows, the operator behind the scenes will collect certain types of data about you. In some cases, they will ask you to submit specific information during the registration process. In others, data will be collected from various sources.
Here’s a quick breakdown of the different data types collected:
- Personal: Casinos usually ask new customers to submit their phone number, date of birth, full name, email address, home address, occupation and salary, payment method,and governmental documentation. They may also request financial information. Casinos also collect personal information from your devices, such as IP addresses, as well as data on your on-site activities (using cookies).
- Sensitive: A casino can ask for sensitive information, including your nationality, during its onboarding process.
- Non-personal: Operators collect technical information from users, though this is anonymous — they don’t know the identity of the individual that this type of data is collected from. This typically includes details on the device (e.g. the app used), software (operating systems, browsers), and aggregated usage information.
How Casinos Use Customer Information to Maintain Safety and Provide Better Service
If you join an online casino to play slots for a few minutes a week, you may resent having to supply personal information and dislike that the operator will be collecting other data about you. However, casinos gather customer data for practical purposes.
The Gambling Commission stipulates that all licensed businesses offering online gambling services must “obtain and verify information in order to establish the identity of a customer” before the user can gamble. Even if you joined a physical casino rather than an online one, you would be asked to provide certain details to become a member.
However, since the General Data Protection Regulation (GDPR) legislation came into effect in May 2018, businesses are required to be transparent about data collection and usage. If you want to know how a casino will handle and utilise any data about you, you should be able to find out on their website or by contacting them.
With this in mind, let’s explore how licensed casinos (including Genting Casino) use your data.
- Personal: Casino operators use personal data as part of Know Your Customer (KYC) practices. This is vital for verifying a customer’s identity, reducing the risk of underage gambling, and fighting fraudulent activities. Information on how you interact with the site is collected to help casinos understand how customers experience their services and (if necessary) make improvements.
- Sensitive: Collecting sensitive data during onboarding is critical for operators to comply with their legal and regulatory KYC requirements. Proof of certain documents, such as passports and bills, are usually needed for identity verification.
- Non-personal: This type of data is generally only used to help operators improve the functionality of their services. For example, they may learn that most customers visit the site on a mobile device, then adjust its architecture to deliver a stronger user experience on smartphones.
Security Measures Used by Online Casino Sites to Protect Your Data
At Genting Casino, we value your trust and take it seriously. We understand that you expect us to handle all data collected in a secure, responsible way. Just as we’re committed to promoting safe play, we have strict measures in place to protect your data at all times.
All customer data is treated as confidential, and is never sold to third parties. If we need to disclose personal information to a third party for legal or compliance reasons, that information will be handled as required by UK GDPR rules. The third parties themselves are also required to follow the same rules.
Furthermore, Genting Casino uses high-end Secure Sockets Layer (SSL) encryption to maintain the security of all transactions, regardless of the payment method. This is essential to mitigate the risk of any data being intercepted.
Have questions about our data collection and safety measures? Learn more on our Privacy Policy and Terms and Conditions pages. But if you want a deeper insight, feel free to contact our customer support team.
Conclusion
Collecting various types of customer data is critical for online casino operators. This helps with identity verification, preventing fraud, improving services, and tailoring products to users on different devices.
At Genting Casino, we’re transparent about our data collection and usage. We’re dedicated to providing you with an outstanding customer experience overall, with reliable support, more than 6,000 games, and incredible promotions for added value. Discover an amazing collection of games from the top software brands in our lobby now!
