8 Sept 2025
Imagine logging into an online casino and seeing games you’ve recently played, live dealer tables that match your preferences, and clearly labelled promotions. This is the role of personalised content feeds: to make browsing more structured and relevant.
For platforms like Genting Casino, recommendation systems are not just about convenience. They are part of building interfaces that are user-friendly, transparent, and aligned with regulatory standards.
In this article, we’ll explore::
- What Is Personalised Content and Why It’s Important
- Case Studies / Evidence: What’s Working
- Best Practices for Personalised Content Feeds in Casinos
- Supporting Data and Market Trends
- Recommendations for Online Casino Platforms
- Regulatory and Ethical Considerations
What Is Personalised Content and Why It’s Important
Personalised content refers to adjusting what a user sees based on their behaviour, preferences, history, demographics, or feedback. In online casinos, that might include:
- Recommending online slots similar to ones a player has tried recently
- Suggesting live casino tables (e.g. roulette, blackjack, baccarat) that match stake levels or styles the player prefers
- Tailoring bonus offers or free spins towards games or categories the player already likes
- Surfacing “recently played” or “favourite games” feeds
Why It Matters
- Improved engagement: users spend more time when the content resonates.
- Better discovery: introduces players to online slots or live games they may enjoy but haven’t tried.
- Responsible UX: when done carefully, helps show players options clearly, including safe-play tools.
Research backs this up. For example, a 2025 study “AI Personalization and Its Influence on Online Gamblers’ Behaviour” showed that users receiving personalised bonuses and content change their betting frequency and behaviour in measurable ways.
Case Studies / Evidence: What’s Working
|
Example / Operator |
What They Did |
Results / Insights |
|
Academic Study (2025, Mihai et al.) |
Behavioural data showed that personalisation (bonus offers, content) correlated with changes in stakes, betting frequency, and early cash-outs. |
Suggests that personalisation correlated with changes in behaviour, but also raises ethical questions around risk and autonomy. |
|
Gambling Insider / Industry Trends |
Articles noting that leading operators (e.g. Greentube, GR8 Tech) are investing in personalisation tools to tailor slot suggestions, live dealer table offerings, and promotional content. |
Shows that personalisation is a competitive differentiator in the UK market, not just a nice extra. |
|
Player Experience and Retention Strategies |
Data analytics used for segmentation (by play style, stakes, preferred game types). Operators sending targeted messages/promos to re-engage users who haven’t played live casino or slots recently. |
Higher retention and more consistent user engagement when content is personalised vs. generic. |
Best Practices for Personalised Content Feeds in Casinos
For Genting Casino and similar platforms aiming to do personalisation well, these are features & strategies that deliver value:
Robust Behavioural Tracking & Segmentation
- Record recently played games, preferred categories, and device usage.
- Segment by interest (e.g., slots vs live casino).
Recommendation Engine & Dynamic Feeds
- Dashboards showing “Recently Played,” “Recommended for You,” or “Trending Now.”
- Rotate suggestions regularly to avoid repetition.
Personalised Promotions & Offers
- Ensure offers are relevant but always transparent and clearly labelled with terms.
- Avoid aggressive or misleading incentives.
User Feedback & Customisation
- Allow players to mark favourites or hide games.
- Provide options to reduce promotional visibility.
Adaptive UI & Content Layout
- Responsive design for mobile and desktop.
- Flexible content cards that adjust based on usage.
Ethical / Regulatory Safeguards
- Transparent disclosure: “Recommended based on your activity.”
- Embed safer gambling tools in feeds.
- Ensure GDPR compliance with data consent and privacy.
Supporting Data and Market Trends
- The UK iGaming market continues to grow (slots + live casino are among the most popular online casino categories).
- Studies (e.g., Mihai et al., 2025) show correlations between personalisation and increased interaction.
- Industry reporting notes higher usability and lower churn when operators implement tailored feeds, compared to generic “popular games” lists.
Recommendations for Online Casino Platforms
Here are suggested steps to level up personalised content feeds:
- Audit current content feed features: What recommendation modules exist? How up-to-date are “recently played”? How visible are “live casino” vs “slot” suggestions?
- Develop or refine algorithmic recommendations, probably AI/ML-driven, to suggest slots or live tables based on actual player behaviour.
- Introduce a “favourites / hide” feature, so players can customise their feed.
- Test different feed layouts (number of items, position on homepage) via A/B testing to see what drives engagement for live casino & slot players.
- Ensure promotional offers in feeds are clearly labelled with terms, and customizable based on the player’s typical stakes/styles.
- Monitor metrics: engagement (time on site, sessions per week), retention (how many return), conversion of recommended games, and responsible gambling signals.
Regulatory & Ethical Considerations
- All personalised content / recommendations must comply with UKGC licence conditions and CAP/ASA advertising codes: clarity, honesty, no misleading promotions.
- Data privacy: GDPR compliance, transparent opt-in/opt-out.
- Avoid overuse of recommendation pushes that might risk encouraging excessive gambling; be alert to behavioural patterns indicating potential harm.
Personalised Content and Feeds Are Essential
Personalised feeds aren’t simply trends. They are tools that, when responsibly implemented, improve site usability and support player choice.
For platforms like Genting Casino, applying personalisation with transparency, clear safeguards, and responsible gambling integration ensures the feature benefits users without undue pressure to play.
The house will always have an edge. Never try to chase losses by gambling more. Casino games are games of chance. Outcomes are random, and no wins are guaranteed. Betting more will never change the odds. Always play responsibly and within your means.
Sources:
- “AI Personalization and Its Influence on Online Gamblers’ Behavior” - https://pmc.ncbi.nlm.nih.gov/articles/PMC12189489/
- “Tailor-made: The power of personalisation in the modern gaming industry” - https://www.gamblinginsider.com/magazine/940/tailor-made-the-power-of-personalisation-in-the-modern-gaming-industry
- “Increase Player Engagement to Level Up Your Online Casino Experience” - https://directpaynet.com/increase-player-engagement-to-level-up-your-online-casino-experience/
- “United Kingdom iGaming Market Research Report” - https://www.igamingtoday.com/united-kingdom-igaming-market-research-report/
