President of Genting Malaysia- the parent company of owner and operator of Resorts World Birmingham, Genting Casinos, Dato’ Lee will join Trade and Investment Minister Lord Green and Genting Casinos UK President Peter Brooks to break ground on the development site.
The construction phase to build the seven storeys, 538,000 sq. ft. leisure and entertainment complex will last two years and Resorts World is due to open to the public in early 2015.
Resorts World Birmingham will be owned and operated and asset managed by Genting Casinos UK and will be one of the country’s largest integrated destination venues to be developed and will consist of a wide range of leisure and entertainment offers;
·Four star hotel and spa with up to ten five star VIP suites located on the top floor.
·Designer outlet centre of forty five units
·Eleven screen cinema offering the latest digital technology.
·A wide range of food and beverage offers providing a diverse selection of dining experiences.
·A multi- use banqueting and conference centre- to be operated by the NEC Group- offering facilities for large scale dinners and conventions to smaller seminars and meetings.
·Casino offering the latest gaming experience.
The development of Resorts World Birmingham will deliver significant economic benefits to the region. During construction 1750 full time equivalent jobs will be supported and when fully operational 1100 full time equivalent jobs will be created. Resorts World are working in partnership with Solihull Metropolitan Borough Council, Jobs Centre Plus and Solihull College to ensure that local employment opportunities are maximised.
An economic assessment of Resorts World Birmingham’s impact on the regional economy undertaken by PwC* has highlighted that during the construction phase £58m in gross value added will be generated and when operational the development will create £32.8m in gross value added to the regional economy and £25m to the Solihull economy specifically per annum.
Resorts World is a major investment of £150m by Genting into the region and the UK, a fact recognised by the presence of the Trade and Investment Minister Lord Green at today’s event. Genting has built up an enviable reputation for developing leisure venues across the world. Resorts World Birmingham will be the first to be built in Europe joining other destinations in Sentosa, Singapore, Manila, New York and the Genting Highlands complex north of Kuala Lumpur.
Resorts World plays an integral part in the NEC’s wider strategy to offer visitors a more diverse leisure and hospitality experience to increase both dwell times on the site and further enhance the NEC’s reputation as the UK’s premier venue for exhibitions and entertainment.
Today’s ground breaking ceremony marks a significant point in the journey to deliver Resorts World Birmingham. Peter Brooks, President and Chief Operating Officer for Genting UK plc, commented;
“This is an important day for Genting. We have spent several years working closely with the NEC Group and Solihull Metropolitan Borough Council to make Resorts World a reality. When it opens in 2015, it will bring an innovative and exciting new offer to the UK leisure market. As an integrated destination complex we will be able to offer the recreational and business visitor to the NEC a truly unique and diverse leisure and entertainment experience. In doing so, we are delighted to be further strengthening the offer at the NEC and that we will be delivering significant economic benefits to the regional economy.
“Resorts World Birmingham is by far our most ambitious project to date – with a scale and budget to match.”
Lord Green, Minister of State for Trade and Investment said;
“The Government welcomes the news today that work has begun on Resorts World Birmingham. This project, and the decision by Genting to invest £150m here in Birmingham and £250m in the UK overall, is a major signal that Britain is open for business”.
“This is a fantastic vote in the future of the British economy and British businesses. Foreign direct investment is critical to the UK economy, safeguarding and creating around 100,000 jobs a year”.